Available Courses (3 Courses)

Storytelling is one of the most powerful ways to present a memorable message to an audience. Stories make an emotional impact on listeners. And that impact translates into stories that are remembered and retold over and over again. That’s why we encourage storytelling in business presentations.

Once you’ve decided on the main message and main character, you’re ready to build the story with our Business Storytelling Roadmap. The five steps of the roadmap are situation, catalyst, turning point, transformation and resolution. These steps take your audience for a memorable ride similar to a rollercoaster. The story builds up to the peak of the action at the turning point and leads them into a comfortable conclusion at the end.

Now that you have reviewed all of the steps of our business storytelling roadmap across all three parts of this course series, you'll now be able to review an example story as it progresses through each step of the roadmap. You'll also have the opportunity to put this roadmap into action.