Tell Compelling Stories - Part 1

Storytelling is one of the most powerful ways to present a memorable message to an audience. Stories make an emotional impact on listeners. And that impact translates into stories that are remembered and retold over and over again. That’s why we encourage storytelling in business presentations.

We believe strongly in preparing messages based on a template or set of steps. We call these templates roadmaps. Our roadmaps provide easy-to-follow directions that can be applied over and over in different situations with similar success. Consider the roadmap you’re about to learn a resource that you can keep and reuse as needed. The Business Storytelling Roadmap begins with thoughtful preparation and then draws the audience through a series of five steps.