Tell Compelling Stories - Part 2

Once you’ve decided on the main message and main character, you’re ready to build the story with our Business Storytelling Roadmap. The five steps of the roadmap are situation, catalyst, turning point, transformation and resolution. These steps take your audience for a memorable ride similar to a rollercoaster. The story builds up to the peak of the action at the turning point and leads them into a comfortable conclusion at the end.

Now that you have received an overview of the Business Storytelling Roadmap, you’re ready to learn more about each step and how to use them in Part 3.