Available Courses (3 Courses)

Persuasion – more often than not, that’s the underlying reason why we give presentations at work. In this module, we will focus on learning how to organize the components of your message to best influence your audience with our Persuasive Message Roadmap.

To convince your audience, you need to build your case one step at a time so that the audience sees that your recommendation is the best recommendation. By this point in your persuasive message, you will have primed your audience enough times to get them to agree with you. You primed them with your purpose, your solution, your benefits and now your evidence. Repetition is one of the most convincing ways to persuade an audience.

From beginning with a clear understanding of the purpose and the intended audience for your persuasive message to the three elements of a strong close are restate purpose, recap main ideas and call to action - this module summarizes the Persuasive Roadmap with key review examples and a comprehensive exercise.