Build a Persuasive Message – Part 3

The roadmap covers key elements including:

• Begin with a clear understanding of the purpose and the intended audience for your persuasive message.
• Every introduction should include three elements: attention grabber, purpose and preview.
• The opportunity statement sums up what the audience will gain from your persuasive message.
• The solution is a direct statement that clarifies your intent and expectations of the audience.
• Create a list of benefits that builds on the statement you created for the opportunity step.
• Use the evidence step to prove your solution is the most suitable way to handle the opportunity at hand.
• The three elements of a strong close are restate purpose, recap main ideas and call to action.