Build a Persuasive Message – Part 2

Many persuaders want to begin their message with the evidence but that’s the wrong choice. As you may recall from the Open & Close Presentations with Impact module, your audience wants to know what’s in it for them before they will listen to you.

To convince your audience, you need to build your case one step at a time so that the audience sees that your recommendation is the best recommendation. By this point in your persuasive message, you will have primed your audience enough times to get them to agree with you. You primed them with your purpose, your solution, your benefits and now your evidence. Repetition is one of the most convincing ways to persuade an audience.